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ICONICA VENTURES
HÔTEL MARTINEZ CELEBRATES 90 YEARS
The City of Cannes is lit up for 5 nights by a spectacular audio-visual show on the façade of the luxurious Hôtel Martinez performed by artist Xavier de Richemont.
To help celebrate its 90 year anniversary, we worked closely with the Hôtel Martinez team to create an unforgettable storytelling experience. We were responsible for overseeing this unique brand marketing event by negotiating terms with the artist, managing the fundraising & approval efforts, coordinating the logistics and content process as well as creating the marketing campaign to maximize its reach and impact on social media and in Cannes during the 2019 ILTM show.
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