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MARKET LAUNCHES

Ready to take the plunge? 

We'll help you swim 

comfortably in no time.  

We understand how daunting it can be to launch a new product or enter an entirely new market where you don't speak the language or understand the buying behavior of the local consumer.  

There's a reason why some of the most experienced and ambitious explorers hired local guides.  Only those with the local knowledge could help avoid the pitfalls, unnecessary risks and the occasional curse.

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Our Managing Director, Eric Schumann, started guiding expert skiers and snowboarders from around the world across Chile and Argentina in 1999. 

 

Acting as translator, international emissary, mountain safety guide and security detail for his groups, he knows a thing about avoiding fatal avalanches, erupting volcanoes and crafty thieves. 

 

But most importantly, he ensured a safe, successful and an unforgettable experience for his clients in a foreign land. 

Since then, Eric has built his career successfully guiding launch plans for products and services in more than 60 countries. 

 

His corporate experience includes setting up distribution & the commercial team for GoPro across the EMEA markets.          Prior to that, he optimized Mattel's retail strategy for Barbie and Hot Wheels in the Middle East and Iberia.  And most recently, he's been overseeing Hyatt Hotels' brand strategy and Go-To-Market (GTM) launch plans for new luxury hotels & restaurants in Europe, Middle East, Africa and India.

So, while you focus on polishing up your products and services, we can help by creating your launch and distribution strategy. 

And if you need feet on the ground in a new country, we can help set up your new organization abroad as well.   

Market Launch consulting services we provide: 

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